UP YOUR GAME

Paula's Choice is proudly partnering up with UEFA Women's EURO 2025 – empowering athletes & empowering you to up your skincare game.

Breakout-fighting BHA

Quickly unclog pores to score clear, glowing skin with the iconic 2% BHA Exfoliating Toner.

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Pore-minimising Niacinamide

Visibly minimise pore size to score improved skin texture with 10% Niacinamide Booster.

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Wrinkle-fighting Retinaldehyde

Dramatically improve wrinkles & eliminate breakouts to score younger-looking skin with the potent but gentle Retinaldehyde Treatment.

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Youth-extending SPF

Get lightweight protection to score healthy, satin-matte finish skin with Youth-Extending Daily Hydrating Fluid SPF 50.

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Score your best skin ever

Win results with high-performance skincare

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2% BHA Exfoliating Toner

Clinically proven to reduce visible blackheads & whiteheads*

*Based on an independent clinical study with 33 subjects after 1 week. †Based on self-submitted before and after images after 3 weeks from a 2% BHA consumer.

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10% Niacinamide Booster

Visibly reduce enlarged pores & up skin's brightness

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CLINICAL Pro Retinaldehyde Dual-Retinoid Treatment

100% had improved texture and lines*

*Based on an independent clinical study with 44 subjects after 8 weeks.

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Youth-Extending Daily Hydrating Fluid

No white cast on all skin tones

A consistent routine? Fastest route to real results

Hautpflegeroutine Hautpflegeroutine

Secure the ultimate victory

Feel confident with science-backed formulas

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Paula's Choice, since 1995

'"You deserve skincare that works – ours is proven by research to do what it says so you can have the skin you want." – Paula Begoun, founder

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‌Beautypedia

Level up your skincare game

Exfoliation for beginners

Why should you exfoliate & are scrubs bad for your skin?

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Peelings für Einsteiger:innen

Ingredient spotlight

Can you use retinol with other active ingredients?

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Inhaltsstoffe im Fokus:

SPF for beginners

All the solutions to your sun protection struggles

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SONNENSCHUTZ

Kundservice

Behöver du hjälp med att hitta rätt produkt för din hud? Vårt kundvårdsteam är hudvårds- och produktexperter och kan guida dig till ditt livs bästa hud.

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