We Know Skin

We follow the truth with transparency – not just what's popular. Our formulas are supported & verified by extensive research that we share with you every step of the way, because beauty begins with truth.

Meet Your New 2% BHA Liquid Exfoliant

The gentle, non-abrasive exfoliant that will:

+ Unclog pores

+ Help reduce breakouts & blackheads

+ Even out tone & fade discolouration

+ Enhance your glow

Meet your new results

It's not just the dramatic results that give our bestseller its icon status, with over 10,000 5-star reviews and over 30 global beauty awards won.

Clinically proven to visibly reduce pores & control oil​*

Clinically proven to visibly reduce pores & control oil​*

Clinically proven to brighten, hydrate & improve the skin barrier**

91% agreed their skin appeared healthier***

90% agreed their skin texture was improved***

82% agreed their pores appeared smaller***

*Based on an independent clinical study with 32 subjects after 4 weeks

**Based on an independent clinical study of 29 subjects after 4 weeks

***Based on a consumer panel after using the product for 30 days

Meet the BHA everyone's talking about

Meet the BHA everyone's talking about


"Won't be without it now!"

– Jo, Oxford


"Overnight Change"

– Nadine, Lancashire


"I've never had skin this good"

– Andrew, Leicestershire


"nothing comes close to this"

– Khadija, London


"My skin went from 1 to a 10."

– Fatima, Derby

Guaranteed next level glow – or your money back

Guaranteed next level glow – or your money back


Do I really need to exfoliate?

Because dead skin accumulates gradually, most people don’t realise that it’s dulling their complexion and contributing to other issues. Even if you already have great skin, adding this step can help it look even more radiant. Remember, there’s much more to exfoliation than just smoothing skin. The best exfoliants enhance hydration, improve the efficacy of the rest of your skincare routine and target key concerns as highlighted throughout this article.

Is 2% BHA Liquid a toner?

No, 2% BHA Liquid isn’t a toner. It’s a leave-on, chemical exfoliant with salicylic acid that removes built-up dead skin and unclogs pores.

How do chemical exfoliants work?

You might expect to see your skin peeling or flaking, but that’s not the case with these types of gentle exfoliants. They work imperceptibly to unglue the bonds of the trapped dead skin, allowing it to slough off without you feeling it. You won’t see the skin shed in that exact moment, but rather the results appear overnight and are maintained with consistent use.

Good to know before you start using your exfoliant:

Gradually build up your use of the BHA. Start using 1x every other day and then increase usage to 1x or 2x daily based on your skin’s response. It's best to experiment to see what suits your skin best. During the day, always be sure to apply an SPF 30 or higher.